Summary
Designed and produced merchandise for a reggae artist’s tour, scaling from initial online store designs to a high-volume order under a tight deadline. Led coordination across internal teams and external vendors to ensure timely production and delivery.
Challenge
Deliver high-quality tour merchandise within a short timeline while managing shifting scope and production constraints.
The Process
- Developed two apparel designs based on client direction: a clean text-based design and a more aggressive, gym/streetwear-inspired graphic
- Created mockups and launched products on Shopify for online sales
- Managed client expectations as order volume increased, adjusting scope to meet production feasibility
- Coordinated with a local print shop for initial bulk production
- Pivoted to in-house direct-to-garment printing for additional units under tight deadlines
- Oversaw garment sourcing, production coordination, and final delivery logistics
Conclusion
Successfully delivered all merchandise on time for the artist’s tour. The collection was well received by fans and demonstrated the ability to execute under pressure while maintaining quality. Strengthened skills in client communication, cross-functional coordination, and managing fast-paced production timelines.
