Summary
Designed a minimal, hand-drawn logo for a personal brand, combining elements of nature and non-living aesthetics to create a cohesive visual identity.
Challenge
Create a simple yet meaningful logo that reflects both personal identity and brand themes.
The Process
- Conceptualized a visual direction based on the meaning of “abiotic” (non-living), incorporating a skull motif
- Drew inspiration from Skull Rock in Joshua Tree National Park to connect the design to nature
- Explored multiple hand-drawn iterations using Procreate
- Refined the final mark with a natural color palette inspired by the original rock formation
Conclusion
Developed a distinctive and personal logo that aligns with the brand’s tone and visual direction. Gained a deeper understanding of iterative design and how minimal marks can still carry strong conceptual meaning.
